The B-Corp As a Business Model: Business Plan for Evolving and Improving the Business Model of the Aquila Basket Club

Authors

  • Luca Sbrolli
  • Gian Marco Scifo

DOI:

https://doi.org/10.64197/Kronos.19.01-02.897

Keywords:

Administración de empresas, Club, Deporte

Abstract

The sports industry is a world that keeps constantly evolving, but right now, it needs a more radical change. The amount ofmoney invested and wasted in it creates an aura of mystery and untrustworthiness. Sports should be based on differentvalues and ideas. Benefit Corporation, also known as B-Corp, is a movement that was born in the USA. This new business model is very particular because it is a fusion between the existing for-profit and the non-profit models, with a specificfocus on the social and environmental activities but still always being profitable for the company. It is a long-lasting visionto have a better future for everyone. It is relevant to believe that this type of change can be done, and, in this article, wetry to apply this method to the basketball club “Aquila Basket” based in Trento. In the team, there is a unique union offactors that cannot be underestimated. This method can be a leader in order to change the world of sports.

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Published

2020-01-01

How to Cite

Sbrolli, L., & Scifo, G. M. (2020). The B-Corp As a Business Model: Business Plan for Evolving and Improving the Business Model of the Aquila Basket Club. KRONOS, 19(01-02). https://doi.org/10.64197/Kronos.19.01-02.897

Issue

Section

Artículos